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Cover the Earth...just a sign?

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Posted by Jim Carroll on Monday, July 02, 2007 at 07:01:59 :

As a child I recall many hours watching from the bedroom window in my grandmother’s flat on Delores Street as the night descended and it slowly threw its blanket over The City. But peeking out were those glittering lights of downtown San Francisco, the twinkling of the Bay Bridge, and with it all was a magical glow as night fell upon us and the fog rolled in to make it even more mystical.

But what was most thrilling was the way that was beckoned with the spreading of color over what appeared to be the world. It was quite a while for me to learn that this depiction was an advertisement for the Sherwin Williams paint company. Its “Cover the Earth” logo held no meaning for me other than the way the color spread over the globe for I was too young at that time to realize it was asking everyone who saw it to buy their paint. To this day, however, when I think of paint I always remember those quiet evenings while I watched fascinated the paint drip down over that earth, spreading its beauty over all over the world.

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