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Posted by Cathy Gowdy on Monday, March 06, 2006 at 05:58:39 :

Independent Journal
Thursday, March 12, 1992

Robert F. Blue
Advertising executive

Robert F. Blue, an outdoor advertising executive, died Monday, March 9, 1992, of a heart attack at his home in San Rafael. He was 69.

Mr. Blue was born in Marysville and was a fifth-generation California of Scottish descent. He graduated from Yuba Junior College and Oregon State University.

He served in the U.S. Army during World War II and was among the first assault forces to land on Omaha Beach on D-Day in 1944.

After the war Mr. Blue settled in San Francisco and worked for West Coast Outdoor Advertising. He moved to San Rafael in 1958.

He late became president of Eller Outdoor Advertising in Oakland, which was purchased by Gannett Outdoor Advertising in the early 1970s.

In 1968 Mr. Blue founded Blue Enterprises, an outdoor advertising and media company. Today his company, known as Blue Wallscapes, has offices throughout the country and is run by his son, Barry Blue of San Anselmo.

He established the Blue Key Exchange, a northern California barter club, in 1977. In 1982 it had more that 2,000 members and became a part of the International Business Exchange.

Mr. Blue was an authority on the Blue family genealogy and traced his familyís roots back to the 1600s. He was an avid tennis player, world traveler and a connoisseur of fine wines.

Mr. Blue is survived by his wife of 45 years, Betty Duncan Blue of San Rafael; a son, Barry R. Blue of San Anselmo; a daughter, Robin E. Blue of Novato; a step-sister, Lillian Wells of Fresno; and two granddaughters.

A memorial service will be held at 1 p.m. Saturday at Keatonís Mortuary, 1022 E St., San Rafael.

Memorial contributions are preferred to a favorite charity.

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